Marketing Solutions

If you are planning to go global, language and cultural considerations are a must. We help our clients successfully market their products and services anywhere in the world by assisting them in the creation of multilingual websites and marketing materials that are accessible to English and non-English speakers. This means that we not only do translation, but we ensure complete language localization - the adaptation of our clients’ marketing tools to a new market culture.

As Lee Iacocca said, “You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere."

For companies entering the international market, a proper understanding of a variety of foreign cultures is necessary to ensure smooth business relationships. We all know that personal impressions are the most important indicator of success with a potential client, so it’s important to be aware of various cultural taboos and customs when interacting with foreign contacts. Furthermore, a deep understanding of relevant foreign cultures is necessary for successful advertising and marketing campaigns. Our consulting services include language instruction for groups or individuals, country-specific awareness programs for executives, in-country marketing, sales support and business development.

Effective Marketing Communications Strategies to Penetrate Foreign Markets

Cross-cultural Campaigns	Multilingual Advertising	Globalized and/or Localized Contents
Drafting and Design of Presentations	Email Marketing Services	Web Marketing Tools

People don’t want to be "marketed TO"; they want to be communicated WITH. (Flint McGlaughlin)

If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think. [...]
I once used the word "obsolete" in a headline, only to discover that 43% of housewives had no idea what it meant. In another headline I used the word "ineffable," only to discover that I didn’t know what it meant myself. (David Ogilvy)

Get in touch with our marketing team: marketing@thetrcompany.com. We will be happy to cooperate with you in your company’s global marketing initiatives.