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Domingo 20 de mayo de 2012

Certificate in Business Administration

Knowledge has to be improved, challenged, and increased constantly, or it vanishes.
Peter F. Drucker

Education is the most powerful weapon which you can use to change the world.
Nelson Mandela

The Certificate in Business Administration is designed for anyone who either runs a business or is interested in the business arena. It will provide you with an overall orientation of the business skills needed to successfully manage the operations and functions of an organization and will allow you to participate more actively in its strategic success.

This program is designed to teach the business skills that will help you to run a department, manage the challenges of a private company, attain some of the language and perspective of the other side of the table and sharpen your entrepreneurial skills, or it can be taken purely for your self-edification.


Contents

Module 1
Management & Strategy

  • Mission and Vision
  • Business Strategy and the SWOT Analysis
  • BCG: The Growth-Share Matrix
  • Business Strategy and Market Structure
  • Model of Competitive Analysis
  • Generic Strategies
  • The Value Chain
  • Core Competencies and Competitive Advantage
  • Generic Strategic Groups
  • Cooperation
  • Creativity
  • Leadership

Module 2
Macroeconomics & Microeconomics


Macroeconomics

  • Aggregate Demand
  • Unemployment
  • Business Cycles
  • Inflation
  • Fiscal Policy and Monetary Policy
  • Foreign Trade

Microeconomics

  • Supply and Demand
  • Equilibrium
  • Scarcity and the Opportunity Cost
  • Costs of Production
  • Elasticity
  • Market Structures

Module 3
Finance and Accounting

  • Money
  • The Annual Report
  • The Balance Sheet
  • The Income Statement
  • The Cash Flow Statement
  • Generally Accepted Accounting Principles (GAAP)
  • Introduction to Costs and Break-Even Analysis
  • Key Financial Ratios
  • Tax Summary

Module 4
Marketing

  • Marketing strategy
  • The Marketing Mix
  • The Product Life Cycle
  • Customer Analysis
  • Market segmentation
  • Competitive Analysis
  • Products
  • Services
  • Pricing
  • Distribution Channels

Module 5
Human Resources

  • HR Strategies and Tactics
  • HR Challenges
  • Organizational Structures
  • Teams
  • Job Design
  • Job Analysis
  • Job Description
  • The Flexible Workforce
  • The Hiring Process
  • Performance Appraisal
  • Compensation
  • Employee Separations

* There are additional, interchangeable modules with which you may customize your program.

8 classes, 2 hours/ class
16-hour program
Online coaching required

Para recibir mayor información sobre nuestros servicios, por favor contáctenos vía e-mail a info@thetrcompany.com o telefónicamente al (54.11) 4896.2693 o al 4784.5445

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