International Trade

The objective of this course is to provide students with a framework within which they will be able to discuss matters that businesspeople frequently encounter when doing business internationally. Thus the aim of this course is two-fold: it will comprise technical concepts and terminology as well as analysis of different cases comparatively within the current Argentine scenario.

Contents

• Environment of International Sales & Marketing
• Tariffs and Quotas
• Exchange rates
• Currency Exchange Problems
• Rise & Fall, Describing Graphs and Recession
• Unstable Governments
• Political Economy and Competition
• Cultural Factors
• Ways of Selling
• Which Markets to Enter
• Market Entry Strategies
• Exporting
• Licensing
• Joint Ventures
• Ownership of facilities
• The Agile E-Commerce Organization
• Global versus Localized Marketing
• Problems with Global Initiatives
• Strategies for Localized Initiatives
• Case Analysis
• Questions and Debate Forum

Class dynamics

The material used in class will include extracts from specific books, magazines, journals, newspapers, material from the Internet, statistics, case studies, interviews with businesspeople overseas and in Argentina. Every class, there will be a debate on a specific topic.

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