Marketing

Marketing is one of the most powerful tools employed
by organizations in their never-ending struggle for survival and growth

In this seminar we will go through all the basics of marketing, and we will analyze how marketing talks to customers, research and development, production, finance, suppliers, ad agencies, and marketing research firms. We will explore the net result of these interactions and discover how to deliver a product to satisfied buyers and make profits to fuel innovations for tomorrow.

Contents

Module 1

• Marketing strategy development
• The Marketing Mix
• Customer analysis and segmentation
• Competitor analysis and positioning
• Market analysis and sales forecasting

Module 2

• Product and service development
• Product Life Cycles
• Products versus Services Marketing

Module 3

• Pricing
• Distribution channel development
• Deployment of sales force

Module 4

• Direct marketing
• Advertising
• Sales promotion
• Public relations

Practical Assignment: Preparation and implementation of marketing plans

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